London, 23rd August, 2016 – Aspectus, the specialist communications agency for the financial services, energy, engineering and technology sectors, has established a specialist unit to help clients deal with communications post Brexit. It has also published a guide that provides advice for companies of all sizes on how to handle Brexit communications.
The new Brexit unit will jointly be led by Tim Focas, Account Director Financial Services and Dan George, the agency’s creative lead.
Commenting on the unit Alastair Turner, Global CEO said: “Clients and prospects across all our key sectors could be on the sharp end of Brexit as we enter a period of significant uncertainty. And while no one has all the answers, it is important to remember that these are the times when market share shifts, when businesses are either paralysed by what’s happened or they seize the opportunities out there. By creating this unit, we will ensure that our clients will be in the strongest possible position.”
Aspectus has also published a guide entitled ‘The seven ages of Brexit’, which provides a communications blueprint for businesses from start up to exit and beyond. It offers strategies for dealing with Brexit communications and practical suggestions as to where communications teams should concentrate their efforts.
Turner continued: “The principles of good communications stand firm, albeit through a somewhat different lens. We hope ‘The seven ages of Brexit’ brings things into focus. And that by providing both communications planning and execution guidance we can help companies create real engagement with their target audiences and showcase why they are relevant, valuable and ready for the future, in or out of Europe.”
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Aspectus, the engagement agency, is a global communications agency focusing on financial services, energy, oil and gas, technology and engineering.
Our award-winning work builds brands, increases sales, attracts investment and supports business growth. We develop creative, integrated campaigns that engage target audiences and we guarantee outcomes, focusing on business results. That means original ideas and high-impact visual and written content promoted through the most effective channels. We do this all in a way that builds clients’ online profiles, integrates search and drives prospects to their website.
To find out more, visit: www.aspectusgroup.com