London, 6th July, 2016 – Aspectus, the specialist communications agency for the energy, financial services, engineering and technology sectors, launched Wealthify – a fintech firm aiming to bring investing to the mass market – in the UK in April.
Aspectus was selected, after a competitive pitch, for its creativity, energy and big approach to communications. It developed media messaging, planned and executed a creative campaign, as well as ran proactive media relations with a focus on the top tiers.
“The Aspectus team clearly knew financial services and investment inside out but they also responded to our brief with great imagination,” says Richard Theo, CEO at Wealthify. “Getting the great British public to understand the risk versus reward of investing and highlighting that it is a realistic alternative to their cash rotting away in current accounts, is a tough ask, but we are confident Aspectus is up to the challenge.”
“It’s a great honour to launch another brilliant fintech firm,” says Katy Galasinski, Group Director, Aspectus. “Wealthify offers a slick, easy-to-use, tech-savvy service, which will shake up the UK investment market. We have loads of great ideas to get them on the front pages and will be using our excellent relationships with the business, national and broadcast media to achieve the best possible results.”
Aspectus has launched and enabled a number of fintech firms to build brands, secure new customers and attract investment, including eToro, DeGiro, Eagle Alpha and Knowsis. Its results-focused approach, industry knowledge and originality makes Aspectus the fintech agency of choice.
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Aspectus, the engagement agency, is an international communications agency specialising in financial services, energy, technology and engineering.
In our hands, communication transforms the way businesses engage with their markets. Our award-winning approach, creativity and market knowledge builds brands, increases sales, attracts investment and supports business growth.
To find out more, visit: www.aspectuspr.com