London, 15th July, 2015 – KIC InnoEnergy, the innovation engine for sustainable energy, has chosen Aspectus to help drive the company’s engagement with its European target audience. Following a formal procurement process, KIC InnoEnergy selected Aspectus for its sustainable energy expertise, and its pan-European network which will provide on-the-ground support as the company seeks to build its reputation as a creator of new ideas and technologies that make a real difference.
“The energy sector is undergoing radical and permanent changes so it is essential that our agency has in-depth industry knowledge and fully understands the market. With the media landscape also rapidly developing, we wanted an innovative approach to PR encompassing media, but also integrating search and creative content,” says Raj Ghelani, Marketing Director at KIC InnoEnergy. “KIC InnoEnergy has an ambitious pan-European growth strategy so it is imperative that we have support from the right partners in the right places. It was on this basis that we appointed Aspectus.”
This partnership will see Aspectus develop and work on a range of projects for KIC InnoEnergy, ranging from traditional thought leadership and messaging to news, blogs and visual content, such as videos and infographics.
Joanne Smalley, Head of Energy at Aspectus, adds: “KIC InnoEnergy champions new technology and innovation in the energy field and we’re excited to be working with them to deliver an engaging communications strategy that will promote their exceptional work across Europe. I am delighted that Aspectus has been selected for its established European network and industry wide knowledge and we look forward to long and successful relationship with them.”
KIC InnoEnergy is headquartered in Eindhoven, The Netherlands with the wider communications team based across Europe. Aspectus will use its specialisms in both energy and technology to work directly with the team to deliver both in-country and pan European communications support.
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Aspectus, the engagement agency, is an international communications agency specialising in financial services, energy, technology and engineering.
In our hands communications transforms the way businesses engage with their markets. Our award-winning approach, creativity and market knowledge builds brands, increases sales, attracts investment and supports business growth.
To find out more, visit: www.aspectusgroup.com