18th May 2015, London, UK – Aspectus, the global communications agency serving the energy, financial services, technology and engineering sectors, has been shortlisted as an EMEA SABRE Award finalist in the Energy and Natural Resources category.
Aspectus has been nominated following the successful execution of an international thought leadership campaign in 2014 for its client Wood Group Intetech (WGI), a leading asset integrity specialist serving the global oil and gas industry.
The nomination recognises Aspectus’ success in positioning Dr Liane Smith, Managing Director and Founder at WGI, as a thought leader within the oil and gas sector. The strategic nine month campaign targeted trade publications with original, comprehensive, issues-based content by-lined to Dr Liane Smith, achieving over 60 pieces of top tier coverage across four continents. In addition, the team proactively secured a number of interviews and commentary opportunities in leading publications including The Guardian and Forbes.
The campaign culminated in Dr Liane Smith winning the Inspiring Leader category of the Offshore Achievement Awards, in recognition of her personal contribution to the offshore oil and gas industry.
Laura Iley, Account Director – Oil & Gas Lead, Aspectus, said: “Being nominated as a finalist in the EMEA SABRE Awards is a fantastic achievement that reflects the quality of results the team has attained for Wood Group Intetech. We have been working with Wood Group Intetech for a number of years, during which time we have consistently improved the company’s engagement with external stakeholders, including the media and prospects, to deliver results that support their business goals.”
Dr Liane Smith, Managing Director and Founder, Wood Group Intetech, said: “Aspectus excels at delivering memorable communication with our key stakeholders and customers across the global oil and gas sector. Their proactive approach to this campaign delivered a consistently high quality of coverage for Wood Group Intetech, which has helped to expand our sphere of influence within the oil and gas industry.”
The SABRE Awards are the world’s largest and most sought after public relations awards competition, recognising superior achievement in brand reputation and engagement in North America, EMEA, and the Asia-pacific region. The awards showcase the best work produced by public relations professionals, and attract more than 2,000 entries from across the EMEA region each year. The winners will be announced during a ceremony at The Roundhouse in London on 19th May 2015.
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Aspectus is a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: http://www.aspectusgroup.com