London and New York, 25th February 2015 – Aspectus PR has been selected by OpenLink, the global leader in Energy, Commodities and Treasury trading systems to act as its global communications partner. OpenLink chose Aspectus for its deep industry knowledge, focus on business outcomes and creative approach to integrated communications. The win followed a competitive pitch at the end of last year.
Michael Golding, Global Head of Public Relations at OpenLink said: “We operate in highly complex and competitive sectors, so it’s imperative that our agency truly understands the market. Looking beyond an agency who just provides media relations, we wanted a team that could offer a forward-thinking, integrated approach to communications that’s in-step with the way our clients and prospects think. On both counts, Aspectus was the stand out choice.”
Ellie Bacon, Global Group Director at Aspectus PR added: “Aspectus’ track record in the C/ETRM space is second to none, so to be able to combine that with our financial services experience really plays to our strengths. Recent market volatility coupled with sweeping structural market changes make it a fascinating time for communications in this market. We’ll be identifying the key strategic topics for OpenLink, developing persuasive and creative content around them and ensuring that it reaches the people they need it to. This is all with a view to bolstering OpenLink’s engagement with its target audiences to support its business ambitions.”
OpenLink will be supported by Aspectus’ offices in London, New York and Singapore, as well as through its relationship with Paige PR in Houston.
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About Aspectus PR Aspectus PR is a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: http://www.aspectusgroup.com