London, 8 December 2014 – Aspectus PR has been appointed as global communications partner to ProSep Inc., the oil, gas and water treatment specialist. Headquartered in Houston, ProSep offers an unparalleled portfolio of separation technologies and services to the global oil and gas industry. The company currently employs over 100 people worldwide and has secured over $38.4 million in new contracts so far this year.
With ambitious plans for growth, ProSep selected Aspectus to support the delivery of its strategic vision by continuing to strengthen the company’s media profile and building its global brand identity. Aspectus will be responsible for delivering ProSep’s strategic communications and media campaigns across the Americas, Europe, Africa, the Middle East, and Asia Pacific.
“ProSep has set an ambitious growth strategy for the next five years and it is essential we have the right partners in place to support us,” states Megain Buchan, PR & Marketing Manager, ProSep. “Aspectus PR is a forward-thinking agency with in-depth sector knowledge and an innovative approach to PR and communications. They really understand how the media landscape has changed, and in particular the importance of integrating our search-focused efforts with media and creative content. It was this approach that made them the stand out choice.”
ProSep is one of several major clients signed to Aspectus PR’s energy practice this year. Over the last 12 months, the energy team has also doubled in size, driven by an expanding client base from across the energy spectrum. Aspectus now boasts a strong portfolio of upstream clients, strengthened by the agency’s wider expansion into key global energy hubs and the launch of its innovative Search Integrated Communications (SINCOM) model. Conceived to harness the power of smart, shareable and searchable content, SINCOM integrates PR content with a client’s website and keywords to create a dynamic link between media coverage, social media output and search performance.
“The global marketplace must understand, buy into and trust ProSep’s products and services,” says Kate Garratt, Head of Energy, Aspectus PR. “We have proven expertise in delivering the results our clients desire in the energy market. By developing penetrative, consistent and memorable campaigns delivered via multiple channels, we will create enhanced conditions for ProSep to successfully deliver its global sales strategy. SINCOM was also a significant draw for ProSep, due to its ability to drive a significant and measurable increase in sales engagement, optimised search results and web traffic from specific target audiences.”
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About Aspectus PR
Aspectus PR is a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: http://www.aspectusgroup.com