London, 26 November 2014 – UK Power Reserve (UKPR), a company that generates smart and flexible power to enable the National Grid’s balancing services, has contracted Aspectus to develop a new PR strategy, and implement an effective and targeted media relations campaign.
Founded in 2010, UKPR is headquartered in Solihull and has 14 power generation facilities across the UK. It has appointed Aspectus to ensure the company leads the conversation on key energy topics such as the capacity market, demand side management and the overall energy mix in the UK.
“Aspectus has already begun to boost our share of voice across our key media titles,” says Tim Emrich, CEO, UKPR. “The team has great market knowledge and really understands the type of impact we want to have. We are confident they know the best way to communicate our message to the people that matter.”
The specialist energy team at Aspectus was chosen by UKPR because of its demonstrable industry knowledge and the strength of its relationships with key journalists. The appointment comes as Aspectus continues to develop its energy practice following significant growth over the last 12 months.
“Flexible power generation ensures the security of energy supply to households and businesses across the UK, and is of increasing importance as the nation sets its balancing strategy for the coming decades,” says Kate Garratt, Head of Energy, Aspectus PR. “It is fantastic that we are working with a company of UKPR’s calibre. It is a forward-thinking, innovative company with a strong leadership team and a clear vision. We know we can develop an excellent strategy that positions them well in the market at this important juncture in the capacity market debate.”
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Aspectus is a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: http://www.aspectusgroup.com