London, 9th January 2014 – Aspectus PR, the global communications agency, has won a competitive pitch to handle European PR for ITG, one of the biggest independent brokers in the world.
ITG provides multi-asset execution and research services globally. It is well known for its analytics products and also runs a dark trading venue, POSIT. Aspectus PR will be working to develop the European markets’ understanding of the range of services ITG provides.
“This is a very exciting win for us,” said Katy Galasinski, head of Aspectus PR’s European financial services group. “ITG is a respected player with a strong brand. ITG saw the work we had done with other service providers in the market, how we have built brands and changed opinions, and wanted that for itself. It’s clear we’ll be able to beef up ITG’s media relations and it’s already benefiting from a more strategic, creative, proactive approach.”
Aspectus PR will be managing the media strategy and media relations across all key European financial centres. In addition to the team’s market and media knowledge, a key reason for the appointment was Aspectus PR’s ability to advise above and beyond media relations. Aspectus PR will also be devising and executing creative marketing initiatives to support the core campaign.
“We liked the entrepreneurialism of Aspectus PR,” said Rob Boardman, Managing Director, Chief Executive Officer, EMEA, ITG. “At the same time, the team is very experienced in the financial markets. We’ve built a brand based on innovation and seeing things differently and from what we’ve seen so far, we’re confident Aspectus will apply the same principles to our media relations and wider marketing efforts.”
Aspectus PR’s growing portfolio of accounts in the financial services sector now extends to more than 40 clients worldwide.
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About Aspectus PR
Aspectus PR is a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: http://www.aspectusgroup.com