New York, Tuesday 24th September 2013 – Aspectus PR, the global communications and PR agency, has been selected by MoneyGuidePro, the leader in goal-centered financial planning, to manage its communications and public relations initiatives in the US.
Aspectus PR will develop and execute a media relations campaign focused on generating increased brand awareness for MoneyGuidePro and its software, as well as the company’s philosophy of goal-focused financial planning. The financial services team will build on its strong relationships with key national and business-to-business trade press to create a more concentrated message and ongoing stream of publicity surrounding upcoming product enhancements, partnerships, and industry initiatives such as the FAStech alliance, which gives participating universities free access to leading advisory technologies.
Chad Blythe, Vice President of Sales with MoneyGuidePro, said, “With financial services technology being a core competency of Aspectus PR, we’re confident that the firm has the communications strategy skills and media relationships required to refine and deliver our message more deeply and widely across the industry. Financial planning is such an important process for advisors and their clients, and our goal with Aspectus PR is to raise the volume on that message and to enhance the way financial planning is conducted today.”
Bob Curtis, resident and CEO of MoneyGuidePro said, “We have a powerful message to deliver to independent financial advisors, and we believe that Aspectus PR will be a great partner in helping us convey this message to the right targets.”
Curtis has previously been listed as one of the most influential people in financial planning by Investment Advisor and has also contributed to Joel Bruckenstein and David Drucker’s book Technology Tools for Today’s High-Margin Practice on the future of financial planning software.
Steph Johnson, Head of North America at Aspectus PR, said, “We are proud to have been chosen as the communications agency for one of the leaders in financial planning software. Our expertise in the retail wealth management space and other financial services sectors does not go unnoticed, and as a result, our client base is continuously growing.”
Aspectus PR is a global PR agency focusing on energy, financial services, engineering and B2B technology and events.
– ends –
About Aspectus PR
Aspectus PR is a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: www.aspectuspr.com