London, Monday 9th September 2013 – Aspectus PR, the global communications and PR agency, has been appointed by the world’s largest social investment network, eToro. The firm selected the Financial Services PR team at Aspectus to manage its media relations in the UK, further strengthening the Agency’s footprint in the consumer PR market.
Following its recent authorisation by the Financial Conduct Authority, eToro engaged Aspectus to raise the profile of its network in the UK and build on its already 2.85-million strong global user base. The social investment network’s ultimate goal is to democratise the financial markets by applying the concepts of social networking to a previously opaque, exclusive industry. It will be working with Aspectus to increase its UK membership across all demographics.
“It is important for us to work with a PR team who can deliver press coverage in the biggest and best global publications,” said Nadav Avidan, PR and Communications Manager, eToro. “We want to take our story to the masses and let the world know there is a different way to engage with the financial markets. From the initial project with Aspectus it became very clear, very quickly that this agency had the skills we were looking for.”
The appointment of Aspectus as a long-term partner by eToro follows a successful project in which the Financial Services team proved it had the creativity, contacts and clout required. In the initial project, Aspectus secured press coverage for eToro in The Telegraph, The Week, Bloomberg and Bloomberg TV, as well as in a number of blogs and publications across the financial services, technology and lifestyle sectors.
“The financial services industry is seeing the rise of more and more innovative, disruptive firms delivering services and solutions radically different to the status quo,” said Katy Galasinski, Head of Financial Services, Aspectus PR. “eToro is one of these firms – being different is a good story, but to truly make a mark and keep up momentum over a period of time, these firms need the means to go back, recast, retell, and replay their stories. This is how an innovative idea becomes a game changer and not simply an overnight fad.”
Aspectus has a growing number of clients within its portfolio that are looking to disrupt traditional financial services models. As well as eToro, the Agency has represented Knowsis (a firm that mines social media for intelligence to enhance trading strategies), Find Invest Grow (a venture capital firm that invests in the businesses of students and recent graduates), DCM Capital (who launched the first trading platform with a social media sentiment feed), and the Big Issue Invest (who is looking to uncover and support new technology innovations aimed at solving Britain’s social problems).
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About Aspectus PR
Aspectus PR is a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: http://www.aspectusgroup.com