London, 2nd August 2012 – Aspectus PR, a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events, today announced that it has signed CityIQ to its financial services practice. Aspectus PR will manage the consulting firm’s media relations.
The communications campaign aims to raise awareness of CityIQ’s service offerings, events and industry surveys and will generate coverage across the financial markets and professional services press. CityIQ will benefit from Aspectus PR’s proven knowledge of the financial services industry and, with offerings across the breadth of the financial markets, this insight was a key factor in CityIQ’s decision to partner with Aspectus.
“Brand is of the upmost importance in the consultancy space and we are taking a number of steps to enhance our profile in the market,” said Paul Wiltshire, Director, CityIQ. “PR is a key part of this strategy and we are strong believers in the value it can deliver. We’ve seen Aspectus build the brands of a number of firms in the financial markets and so when we were looking for a public relations agency in our sector, they were the clear front runner.”
Alastair Turner, managing director of Aspectus PR, said: “We have built our business around the market knowledge of our people. For us, it simply isn’t good enough to be communications experts, we must also be experts in the industries we serve. It is the combination of these skills that delivers outstanding public relations campaigns. We are delighted to welcome CityIQ to our growing financial services practice and look forward to delivering some top notch coverage for them.”
As well as media relations, Aspectus PR conducts brand positioning, message refinement, content-marketing, social media, analyst relations and internal communications campaigns.
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About Aspectus PR
Aspectus PR is a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: http://www.aspectusgroup.com