London, 9th March 2012 – ISITC Europe, the industry group dedicated to improving the operational efficiency of the capital markets industry, has appointed Aspectus PR’s Financial Services practice to raise its profile across financial services media and support in the marketing of its quarterly events. Aspectus started working with ISITC Europe last year to enhance its profile across the financial services media and to promote its AGM, the most important event in its calendar.
Aspectus delivered a hard-hitting communications campaign including press releases, bylined articles and a series of interviews based on industry issues such as MiFID II and the development of LEI to generate significant coverage and drive a surge in both visitor numbers to its AGM and new members.
“Given the success of our AGM at the end of last year, it seemed only natural that we continue our relationship with Aspectus PR,” said Graeme Austin, CEO, ISITC Europe.
“The coverage they generated for us in the run up to the event helped us build momentum around it and has led to a more engaged, more interested member base. Aspectus’s industry knowledge and understanding of the complex and varied topics we promote make them the communications partner of choice and we anticipate they will remain a key part of our marketing team for some time to come.”
ISITC Europe’s mission is to develop standards and market practices that will enhance operational efficiency across the wholesale financial services industry. Its events bring together members to discuss the most prevalent issues facing the industry from panel debates on T+2, Confirmation and Matching and regulatory pressures, through to group discussions on reference data and the importance of LEI.
“ISITC Europe is in a great position to bring some much needed clarity and cohesion to the FS industry around key operational challenges it is currently facing,” commented Alastair Turner, managing director at Aspectus PR. “It’s invigorating to work with an organisation that is on the front line, moulding the shape of future financial markets practices. The team relishes the exposure to the array of industry experts at ISITC Europe. We are delighted to continue our relationship and look forward to delivering more stand-out coverage and excellent results.”
The extension of the relationship with ISITC Europe follows a series of client wins for Aspectus PR and supports the Agency’s recent expansion with the addition of the events marketing practice.
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About Aspectus PR
Aspectus is a global, business-to-business PR and marketing services consultancy focusing on financial services, energy, business technology, engineering and events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: www.aspectuspr.com