London, 3rd February 2012 – Staffgroup, the specialist recruitment solutions provider to the technology, finance and energy industries has appointed Aspectus PR, a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events to run its first PR campaign.
The appointment of Aspectus comes at a crucial time for Staffgroup, as it finalises a reorganisation of its business with the launch of Staffgroup as a parent company encompassing Eurostaff Finance, Eurostaff Technology and the newly-created Earthstaff brand. The latter covers the Oil & Gas, Mineral Exploration and Wind Power markets. Aspectus will be announcing the new brands to the media and will be managing a campaign designed to raise the profile of Staffgroup based on strong thought leadership running alongside a social media programme and search engine optimisation (SEO) consultancy.
“When we started the process of looking for our first PR agency, the ideal scenario was to find someone who knew recruitment, knew our specialisms and was flexible with regards to our needs,” states Glenn Southam, Marketing Manager, Staffgroup. “Having spoken with the proposed account team in depth on a number of occasions it was evident that Aspectus PR ticked all of the boxes. I was, and continue to be, impressed with their knowledge of the market across finance, technology and energy as well the proactive attitude to get the best results for us. Additionally, the awareness and appreciation of the ever-changing marketing world in terms of SEO and social media and adapting their work to achieve the best results in these areas is extremely impressive.”
Alastair Turner, managing director at Aspectus PR adds: “Our experience dovetails neatly with Staffgroup’s areas of expertise, making the partnership between us a perfect fit. With recruitment, retention and staffing issues hitting headlines more than ever before, along with skills shortages in Staffgroup’s niche areas, the company won’t be short of opportunity to comment on the market and Aspectus is perfectly positioned to help them make them the most of this.”
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About Aspectus PR
Aspectus is a global, business-to-business PR and marketing services consultancy focusing on financial services, energy, business technology, engineering and events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: www.aspectuspr.com
Staffgroup is the parent company of privately owned businesses; Eurostaff and Earthstaff who provide specialist recruitment solutions to the Technology, Finance and Energy industries internationally. Founded in 2003 with the vision to provide exceptional recruitment solutions to candidates and clients by adding value through unique and actionable insight from our employees – all Staffgroup companies aim to be market leading international recruitment experts. For more information about Staffgroup, please visit www.staffgroup.com
Eurostaff is part of Staffgroup, a collection of privately owned specialist recruitment businesses. Since 2003 Eurostaff has built an outstanding reputation for providing exceptional recruitment solutions to candidates and clients in the Finance and Technology sectors throughout the UK, Europe and internationally. Eurostaff focuses on engagement, actionable insight and results. For more information on Eurostaff, please visit www.eurostaffgroup.com
Earthstaff is part of Staffgroup, a collection of privately owned specialist recruitment businesses. The Earthstaff brand was created in 2012 after previously operating under the Eurostaff name and continues to experience huge growth and coverage. Specialising in the recruitment of professionals across the energy sector (Oil & Gas, Minerals and Wind) throughout the world, Earthstaff focuses on engagement, actionable insight and results. For more information about Earthstaff, please visit www.earthstaff.com