New York, 27th June 2011 – Aspectus PR, the specialist business technology, energy technology and financial technology PR agency, has been appointed by Laser App Software, a pioneer of automated forms filling software to independent brokers, to manage its business-to-business (b2b) PR communications strategy and media relations in North America.

Aspectus will lead a PR campaign targeting Laser App’s core audience of financial advisors managing accounts in the securities and insurance markets. It will also target the business press to position Laser App as a thought leader on major industry trends in financial services, with content including industry insight, news announcements and case studies.

“We were impressed by Aspectus PR’s diverse list of financial technology clients ranging from the buy-side to the sell-side, securities and insurance,” comments Robert Powell, VP at Laser App. “As we continue to grow in both the insurance and securities space, it was important to work with a b2b PR firm that understands these markets, as well as our messaging, and how and where to deliver it to realize maximum effect. With a dynamic group of media and communications specialists, a wealth of experience in our niche space and a clear understanding of who the key influencers are, Aspectus PR was the natural choice.”

Laser App’s automated forms filling software ensures that financial services firms, broker-dealers, and advisors have access to the industry’s largest library of automated forms and leading form-filling technology. By working with Aspectus, Laser App will benefit from proven expertise in financial technology communications, an aptitude in brand-conscious messaging and a strong reach to key media and analysts in the financial technology PR space to cement its position as the leader in automated forms filling solutions.

“This is an exciting opportunity to take Laser App’s reputation for excellence in the securities market and transfer that message to the insurance industry,” comments Steph Johnson, Aspectus head of North America. “There’s cognitive dissonance here that needs to be corrected, and by working so closely with the financial advisors who are straddling the line between the securities and insurance industries, Laser App is in the perfect position to bring some much needed clarity and cohesion. We are delighted to have been chosen by Laser App to help identify the challenges and share the solutions across the b2b marketplace – to the benefit of insurance carriers, financial advisors and Laser App’s business.”

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About Laser App
Laser App Software creates products that combine state-of-the-art form filling technology with our massive library of industry related forms. Forms are maintained by us so registered reps and advisors can focus on their clients, rather than filling out paperwork. Founded in 1995 by Ed Beggs, an accountant with a securities and insurance practice, Laser App pioneered forms filling in the independent broker-dealer community. Today Laser App services over 300 independent broker-dealers.  In the same way Laser App allows reps to use their existing data to prefill forms, broker-dealers can also leverage the same data to prefill their back office and compliance systems. For more information on Laser App, visit

About Aspectus PR
Aspectus is an international, business-to-business PR and marketing services consultancy  in financial and trading technology, energy, business services and corporate IT. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to:

Media contact:
Steph Johnson
Aspectus PR
T (UK): +44 (0) 20 7182 4081
T (USA): +1 (646) 274 1348

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