London, 15th June 2011 – Aspectus PR, the specialist business technology, energy technology and financial technology PR agency has been appointed by FusePump to launch its PR campaign in the UK. As a pioneer in online product marketing, FusePump is transforming e-commerce activities and enabling consumers to find exactly what they are searching for online.

By extracting rich product information from a client’s website, FusePump is able to create accurate data feeds. These can be easily tailored to match the specific content requirements from third-party agencies. Online channels and applications include affiliate marketing, dynamic advertising and pay-per-click (PPC) automation. With a range of bespoke software and innovative tools for creating feeds, ads and widgets, FusePump offers an end-to-end service for any company looking to promote its products online and maximise their online ROI.

“Many companies are aware that data feeds are used to power online marketing and e-commerce sites, but don’t understand the commercial application of the data” states Lee Brignell-Cash, co-founder and COO, FusePump. “We are able to build product feeds and integrate and manage them for our clients, making the process much easier and more profitable. This is the message that we want Aspectus to help us deliver.”

Aspectus will develop a campaign designed to educate FusePump’s target audience about the importance of delivering high quality data feeds to power a wide array of e-commerce, online advertising and product-level marketing applications. Key trade and vertical media will be targeted with issues-led articles and news, while an integrated social media campaign will drive traffic to FusePump’s new website.

“We are delighted to be working with such an exciting company as FusePump,” says Alastair Turner, managing director, Aspectus PR. “Through the strength of its software and consultancy FusePump serves a wide range of clients and creates a wealth of PR opportunities. We are sure that our approach will enable FusePump to cut through the noise and show customers that online product marketing can be simple and profitable, if managed in the right way.”

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About FusePump
FusePump creates, manages and integrates product data feeds to maximise revenue from online marketing and eCommerce applications. High-quality data feeds increase product visibility and sales conversion for clients and enable consumers to find exactly what they’re searching for. FusePump provides an end-to-end service meaning our technology doesn’t demand any technical knowledge or management time on the part of our clients.

We partner with affiliate networks, digital marketing agencies and publishers, and serve clients in the retail, travel and mobile sectors – including Argos, John Lewis,, Orange and Thomas Cook. FusePump is experienced in the following channels: Affiliate Marketing, Google Shopping, Dynamic Advertising, Comparison Shopping Engines, PPC Automation, Social Media and Mobile Commerce.

About Aspectus PR
Aspectus is an international, business-to-business PR and marketing services consultancy specialising in financial and trading technology, energy, business services and corporate IT. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to:

Media contact:
Alastair Turner
Aspectus PR
T (UK): +44 (0) 20 7182 4081
T (USA): +1 (646) 274 1348

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