London, 4th May 2010 – SevOne, a leading provider of advanced network performance management solutions for optimised application delivery, has appointed Aspectus PR to handle its PR campaign in its native North America, and the UK where it opened its European headquarters earlier this year.The campaign will educate key audiences on the capabilities of the technology through targeted outreach in the relevant media.
“It was important for us to work with a PR agency that we could trust to deliver great results; I had already worked with the Aspectus PR account director at a previous company so it made sense to approach her when we started looking for an agency,” says Gina Karr, senior manager, marketing communications for SevOne. “Our CEO was impressed by Aspectus PR’s experience in the IT networking market and the team’s results-driven approach so it was the logical choice to select the agency to manage our media relations in the UK and US.”
“We are delighted to be working with SevOne to help it establish itself as one of the leading players in the network management market, both in America and the UK,” says Alastair Turner, managing director of Aspectus PR. “It is great to be working with a brand that is growing at such a terrific rate. Our job will be to ensure that the PR campaign does justice to the quality of the thinking behind the product. We’re very excited about delivering great results that really cement SevOne’s position in the market place.”
The North American campaign will be driven by Steph Johnson, who has recently been appointed as Head of North America for Aspectus PR. Based in Manhattan, Steph has 16 years’ experience in the industry and will be managing existing and future client projects in Canada, the US and Latin America.
SevOne, Inc. provides a distributed network performance management solution that delivers a holistic, integrated perspective on IT performance. The SevOne Performance Appliance Solution (PASTM) enables enterprises, service providers, cable MSOs, and federal government agencies to keep increasingly complex networks, servers and applications functioning at peak performance levels. The SevOne solution is capable of monitoring millions of IT elements – out-of-the-box – to ensure optimal application delivery. This provides managers, architects and engineers with the most accurate and timely data available to ensure enterprise-wide network performance and reliability. For more information please visit www.sevone.com.
About Aspectus PR
Aspectus is a business-to-business PR and marketing services consultancy, with a strong background in technology, energy and financial services. Aspectus is a full-service agency offering media relations, marketing strategy, event management, market research, direct marketing and creative services. It provides targeted, intelligent, strategic and creative campaigns that push all the right buttons with the right people. For more information please go to: www.aspectuspr.com.
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