London, 18th January 2010 – Photizo Group, the world’s leading consulting and research firm for the managed print services (MPS) market, has chosen Aspectus PR to handle its European public relations campaign. The company focuses on providing market intelligence and insight into MPS, with areas of specialism including market entry strategies and viability analysis, merger and acquisition development and business strategy development.
Steven Swift, Senior Consultant at Photizo Group, commented: “MPS is a huge issue for many companies seeking to deliver long-term operational and IT savings. But the sheer range of different solutions available means that it’s vital for companies to get their MPS strategy right before they commit themselves. We signed up with Aspectus PR because we were confident in its ability to communicate these key messages to our existing and future clients.”
Alastair Turner, Managing Director of Aspectus PR, said: “Photizo sets itself apart from other companies in its space by providing consulting, rather than just providing data. It uses its deep insight into its clients’ issues to provide them with practical solutions. We are delighted to be supporting the company as it continues to develop strong relationships with key resellers and vendors throughout Europe, capitalising on its unique position at the heart of the vendor, dealer and end-user communities.”
About Photizo Group
The Photizo Group is the market’s main source for ongoing business intelligence about the rapidly growing opportunity of Managed Print Services. Since its landmark MPS study released in April 2008 to ongoing research covering North America and Europe, Photizo has emerged as a leader in dynamic business intelligence about the MPS market. Vendors, dealers and enterprises can find MPS information and resources at www.managed-print-services.com. “Photizo” is a trademark of the Photizo Group. All other trademarks are the property of their respective owners.
About Aspectus PR
Aspectus is a business-to-business PR and marketing services consultancy, with a strong background in technology, energy and financial services. Aspectus is a full-service agency offering media relations, marketing strategy, event management, market research, direct marketing and creative services. It provides targeted, intelligent, strategic and creative campaigns that push all the right buttons with the right people. For more information please go to: www.aspectuspr.com
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