London, 1st December 2009 – Aspectus PR has announced that business-to-business media publishing company PennWell Corporation has appointed the agency to coordinate its public relations campaign for one of its key events. Alongside its print and digital publications, PennWell runs the world’s leading business-to-business power generation events, which bring together over 50,000 industry professionals each year.
Aspectus PR will be promoting POWER-GEN Europe and its co-located events, Renewable Energy World Europe, POWERGRID Europe, Nuclear Power Europe which are being held at RAI in Amsterdam from 8th-10th June.
Crispin Coulson, Senior Marketing Manager at PennWell, said: “We based our decision to appoint Aspectus to manage our PR campaign on their demonstrable track record of achieving outstanding results for their clients particular in the energy, clean tech and renewable sectors. We were also impressed by their expertise in social media, which will play a key part in the campaign. POWER-GEN Europe is already a well-established event, but we needed that extra impetus to help us position it as the essential learning and networking experience for anyone connected to the European power industry.”
Alastair Turner, Managing Director of Aspectus PR, said: “We are delighted to be working closely with PennWell to boost the profile of POWER-GEN Europe: it’s a superb industry event that deserves the highest possible profile, and we’re looking forward to making sure this happens.”
Established in 1910, PennWell Corporation is a leading international multimedia provider of business intelligence, producing 45 print and online publications, and over 60 conference and exhibitions, research, databases, Internet-based services and other information products to strategic global markets. PennWell POWER-GEN conferences and exhibitions are the world’s leading business-to-business power generation events, together connecting over 50,000 industry professionals each year. In addition to its headquarters in Tulsa, USA, PennWell has offices throughout the world, including England, Germany, Russia and Hong Kong, to provide its customers and partners with a truly global service. www.pennwell.com
About Aspectus PR
Aspectus is a business-to-business PR and marketing services consultancy, with a strong background in technology, energy and financial services. Aspectus is a full-service agency offering media relations, marketing strategy, event management, market research, direct marketing and creative services. It provides targeted, intelligent, strategic and creative campaigns that push all the right buttons with the right people. For more information please go to: www.aspectuspr.com
T: +44 (0) 20 7487 8443