London, 5th January 2009 – Redpoint Energy has chosen Aspectus PR as its retained agency for its first UK public relations campaign. A specialist energy consultancy, Redpoint advises clients on investments, strategy and regulation across Europe’s liberalised power, gas and carbon markets.
Formed in October 2004, Redpoint has established itself as one of Europe’s leading strategic and analytical energy consultancies and its clients include some of Europe’s largest energy companies and financial institutions. Most recently, the firm has focused on assessing the economic impact and investment criteria for a number of renewable energy market models, and has worked extensively with the UK government and the British Wind Energy Association among others on the modeling and analysis underpinning their respective strategies.
Aspectus PR will bring its understanding of the energy sector, in particular the growing renewable energy market, and its strong journalist relationships to the media campaign in order to position Redpoint as the go-to experts for economic analysis and renewable energy strategies. The public relations campaign will target the UK media as well as the leading European titles with in-depth comment and analysis from Redpoint’s leading consultants, and will encourage debate about the key issues that surround the UK’s and EU’s targets for reducing carbon emissions.
Alastair Turner, managing director at Aspectus PR says: “The debate about how we can best reduce our carbon emissions is hotting up. There are a huge number of variables involved, and before a wide-reaching strategy is put in place the possible outcomes need to be understood and, where possible, quantified. We are delighted to be working with Redpoint Energy’s consultants to help raise awareness and understanding of the difficult decisions that must be made and to explode some of the myths that surround the adoption of renewable energy. It will be a challenging but rewarding campaign, and we look forward to generating some great results for Redpoint.”
About Redpoint Energy
Redpoint Energy is a specialist energy consultancy, advising clients on investments, strategy and regulation across Europe’s liberalised power, gas and carbon markets. Since its formation in October 2004, Redpoint’s clients have included some of Europe’s largest energy companies and financial organisations, as well as government institutions, notably DECC, Statkraft, the Committee on Climate Change, Energy Technologies Institute, Taqa, BG Group, British Energy, BP, Citigroup, EDF Energy, E.ON UK, ESB, Eneco Energie, GE, and Ofgem.
The firm specialises in market analytics, investment analytics, risk strategies, energy policy and regulation, and has provided advice and analysis on areas including electricity trading arrangements, generation asset investment, risk measurement, retail pricing strategies and carbon market price formation. For more information, go to: www.redpointenergy.co.uk
About Aspectus PR:
Aspectus is a business-to-business PR and marketing services consultancy, with a strong background in technology, energy and financial services. Aspectus is a full-service agency offering media relations, marketing strategy, event management, market research, direct marketing and creative services. It provides targeted, intelligent, strategic and creative campaigns that push all the right buttons with the right people. For more information please go to: www.aspectuspr.com.
Tel: +44 (0) 20 7487 8443