We love bright, talented, young people here. They are the future and we are backing them to get places quicker than they could elsewhere. Freya is 17 and came to us on work experience. She’s now debating whether to go to Uni or straight into the workplace. With our Apprentice scheme and commitment to support and bring on the communications professions of tomorrow – here’s some of the many reasons you should think of working with us today!
What have you learnt from your time at Aspectus?
Going into this experience I had no idea what to expect.
From Cannes Lions to capital markets, skittles to press releases, I have gained so much insight into PR and communications that I can take with me as I consider my career options in the future.
Here are just a few examples of what I have learnt:
- Staying up to date with news is more important than having a sleep schedule – Are you even awake if you’re not up to date with current affairs?
- Writing an engaging tweet is every bit as important as writing a brilliant article – 280 characters to write an elevator pitch.
- Creativity, openness, flexibility, an awareness of the world around you, collaboration and lots of determination and hard work seem to be the keys to success in PR and communications.
At the end of the week, I’m so excited to put the skills I have learnt into practice. A huge thank you – everyone has been so willing to give me their time and answer any questions I’ve had.
What did you think of the people?
One of the first things that I noticed was the busy and positive atmosphere in the office (greeted by free coffee on Monday morning, I knew I would like it here). As the week has progressed, I’ve realised that from an intern to the CEO, everybody has a unique voice that contributes to the success and culture here at Aspectus.
What was your highlight of the week?
It has to be the Creative Forum learner lunch. Being able to collaborate ideas on captivating marketing campaigns that had been recognised as successful was incredibly beneficial. It was great that everyone had a voice in the forum and could communicate their thoughts on each campaign. I really enjoyed this session as it was engaging and fun and I learned a lot about a what makes a marketing campaign successful.
I also got to quiz our CEO, Alastair Turner, on anything from superhero powers to cultural trends, which was really fun! Here’s how it went.
60 seconds with… Alastair Turner
What are you currently reading?
I like pretty grizzly crime fiction, so I am reading a book by Val McDermid.
What was the first thing you bought with your own money?
An Eagle comic – I remember going down to Derby to a newsagent who had comics and graphic novels. I then subscribed to the Eagle.
What would your superhero power be?
Time travel! One can never be in two places at the same time, and if I could zoom back from here to Dorset in a matter of minutes that would be wonderful. Also, will power! Will power to avoid any naughtiness when one is eating – that would be a very basic power.
What would be your desert island disc and one luxury item?
My wife – I feel very privileged to have her and view her as my ultimate luxury – but if it was an actual thing, I suppose the daily ritual of shaving, which during normal work days is usually a pain, would be a real luxury on a desert island. Also, there’s a song by Blood, Sweat and Tears which was our first dance song that I quite like that makes me smile.
In your opinion, what’s the coolest/most important cultural trend you see influencing communications today?
What is hugely exciting is what is happening with digital, the convergence of all communications strategies, it is what is outside display/tv advertising within our market and focusing it outside specific business outcomes – we can now demonstrate that we are speeding brands to grow.
How do you define success?
As one gets older, it is easier to define success by something trite like happiness, but if you’re not happy what does matter? It you’re happy doing something and happy in life that translates to success in your professional life as well and that happiness will give you the confidence to succeed. Trying to enjoy each day, smile unconditionally, dance like nobody’s watching – that would be success.