Category: Energy

InnoEnergy retains Aspectus to drive engagement across Europe for third year running

Aspectus has been reappointed by InnoEnergy, the innovation engine for sustainable energy in Europe, to act as its communications partner across the continent.

London, 22nd June, 2017 – InnoEnergy, the innovation engine for sustainable energy, has chosen Aspectus to help drive the company’s engagement with the European market for the third consecutive year.

Following a formal procurement process, InnoEnergy selected Aspectus for its track record of successfully building sustainable energy brands, and for access to its pan-European network, the Aspectus Cloud. Aspectus has proactively built the Cloud to deliver anywhere and it will provide on-the-ground support as the accelerator seeks to further enhance its reputation as a creator and driver of, and investor in, new ideas and technologies that will make a real difference to Europe’s energy future.

Raj Ghelani, Marketing Director at InnoEnergy, says: “The European energy sector continues to change at an astounding rate. So, it’s of paramount importance that we engage an agency with its finger on the pulse of developments and that fully understands the wider market.

“We’ve got big ambitions to grow our portfolio across Europe. This requires support from the right communications partners in the right places. And we need those partners to approach PR in an innovative fashion – not just generating coverage for the sake of it, but creating and delivering the right strategy to get us in front of the right audiences at the right time. That’s why we chose Aspectus.”

This partnership will see Aspectus deliver a range of projects for InnoEnergy, ranging from traditional thought leadership and messaging to news, blogs and visual content. Aspectus will also support a number of events, including The Business Booster, InnoEnergy’s two-day international networking event that connects leading industries and bright minds to enable tomorrow’s sustainable energy solutions today.

Laura Iley, Head of Energy, Oil and Gas at Aspectus, says: “We have really enjoyed supporting InnoEnergy over the past two years and look forward to continuing to work together over the next 12 months. Through the support it provides for its partners, InnoEnergy has proven itself a true champion of innovative technology and we’re excited to help the team communicate their exceptional achievements across Europe.”

InnoEnergy is headquartered in Eindhoven, The Netherlands, with a wider communications team based in nine countries across Europe. Aspectus will use its specialisms in both energy and technology to work directly with the team to deliver both in-country and pan-European communications support.

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About Aspectus
Aspectus, the engagement agency, is an international communications agency specialising in financial services, energy, technology and engineering.

In our hands communications transforms the way businesses engage with their markets. Our award-winning approach, creativity and market knowledge builds brands, increases sales, attracts investment and supports business growth.

To find out more, visit: www.aspectuspr.com

Media contact
Laura Iley
Aspectus
T (UK): +44 (0) 20 7242 8867
T (USA): +1 (646) 202 9845
T (Asia): +65 6597 0954
E: pr@aspectusgroup.com
www.aspectusgroup.com

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The lunch remains the same: The enduring importance of the journalist lunch


Written by Matthew Sheahan

We live in a time when communications are becoming faster paced and our ways to interact with the world are multiplying. The advent of popular social media makes for a dizzying array of choices and interfaces. Am I out of date because I don’t have a Snapchat account? Does anyone under the age of 30 use email for anything other than work?

As the forms of communications are constantly changing and being updated, face time (no, not FaceTime!) is going to remain important. That’s why every single public relations worker should be taking journalists to lunch and making those personal connections as often as possible. Having that personal connection buys you a VIP table in someone’s headspace. Don’t turn down the chance to put a face and a good memory of a tasty lunch to your name; when a journalist sees your name in his or her inbox and is prompted to respond, you’ll be glad you made the effort.

When I worked as a journalist, I heard from a lot of public relations people. Some were good at their jobs and some were bad. The ones I remember most easily were the ones I had met in person. Those tended to be the better ones to begin with, because they took the time to foster a real relationship and get to know what it was that interested me and informed my work.

Even if I had no particular use for what those PR pros I had met were pitching me, I would make it a point to read through their email, hear them out, and see if their story was useful to one of my colleagues. A select few of them I’d go to when I was looking for a source, to see who among their clients may be able to speak with me about this particular subject or that.

Going to lunch with a journalist gives you another chance to ask them what they are working on, catch up on the latest people moves at their publications or sister publications, and let them know about you and your clients in a relaxed atmosphere. It gives the journalist (and you) a chance to get out from behind the desk for an extended period of time.

Having good relationships with journalists is central to what we offer our clients. Building those relationships is good for business and means we stand a better of chance of succeeding in our campaigns. Just as we don’t form long-lasting relationships with clients without in-person meetings, we’re not going to form the best journalist relationships without in-person meetings either.

Media Relations are key to what we do at Aspectus. Our reputation is going to precede us in everything that we do. We want journalists to have a positive association with us before we reach out to them on behalf of our clients. Our clients want us to know the media inside and out, and you’ll learn a lot more over a lunch than clicking through LinkedIn.

We encourage the team to invite two journalists to lunch every week, and aim to invite a journalist into the office to get their take on the state of media and journalist/PR relationships (over lunch). We keep a spreadsheet of these lunch invitations so we can track them and avoid too much repetition. We often mention going to lunch in a follow-up email after pitching a journalist or in conversation as part of a pitch. We try to make sure it’s a routine part of our outreach. They won’t always say yes and they often won’t respond, but you don’t know unless you ask. Fortune (and fortune cookies) favors the bold.

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Aspectus appoints new head of energy, oil and gas

London, 30th August, 2016Aspectus, the global communications agency serving the energy, financial services, technology and engineering sectors, has promoted Laura Iley to the role of head of energy.

Aspectus’ energy, oil and gas practice serves more than 20 clients from its centres in London, Aberdeen and New York. The agency offers a unique performance-based approach, which combines content, media and search with the latest analytics to measure the precise levels of engagement its campaigns create.

Iley, who was a PRWeek 30 Under 30 this year, joined the company in 2013. She was previously head of oil and gas at Aspectus. In her new role Laura will be responsible for overseeing the communications strategy for the agency’s energy, oil and gas portfolio on both a local and international level.

Alastair Turner, Global CEO of Aspectus, said: “Our energy practice continues to grow form strength to strength. As the practice lead, Laura will be responsible for client strategy and delivery, new business and people management.”

Laura Iley, head of energy, oil and gas at Aspectus, added: “I’m thrilled to be taking the lead role in Aspectus’ energy practice. Clients come to us because we are intimately connected to the energy community, dealing with the issues, the media and the influencers that serve the space every day. Innovative companies deserve ideas to match and it’s this specialist knowledge that sharpens our communications strategies and delivers memorable campaigns.”

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About Aspectus

Aspectus, the engagement agency, is a global communications agency focusing on financial services, energy, oil and gas, technology and engineering.

Our award-winning work builds brands, increases sales, attracts investment and supports business growth. We develop creative, integrated campaigns that engage target audiences and we guarantee outcomes, focusing on business results. That means original ideas and high-impact visual and written content promoted through the most effective channels. We do this all in a way that builds clients’ online profiles, integrates search and drives prospects to their website.

To find out more, visit: www.aspectuspr.com

Media contact

Alastair Turner
Aspectus
T (UK): +44 (0) 20 7242 8867
T (USA): +1 (646) 202 9845
T (Asia): +65 6597 0954
E: communications@aspectusgroup.com
www.aspectusgroup.com

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Aspectus opens Aberdeen office


Aberdeen, 9th March 2016 Aspectus, the global communications agency serving the energy, engineering, financial services and technology sectors, has opened an office in Aberdeen to service its growing oil and gas client base.

Aspectus has been active in the oil and gas industry for a number years, successfully operating from its bases in London, Houston and Singapore. Despite the recent precipitous drop in oil prices driven by a global glut in supply, the company has decided that the timing is right to strengthen its foothold in the market.

Aspectus offers a unique approach, which combines content, media and search with the latest analytics to measure the precise levels of engagement its campaigns create. Clients are given a transparent view of how their communications has increased audience engagement, which can be benchmarked against competitors and the wider market.

Alastair Turner, CEO of Aspectus, says: “We understand that in today’s challenging environment, justifying spend on communications is incredibly tough. That’s why at Aspectus we don’t bill for time, we sell business outcomes and charge for the results achieved. Furthermore, we take the risk out of investment in PR by offering performance-related campaigns. We believe we can make a measurable difference to our clients’ businesses; so much so that we’re willing to put our money where our mouth is.”

Megain Buchan has been appointed as account manager to lead the company’s Aberdeen operation. Previously a client of Aspectus, Megain joins the company from ProSep, the oil, gas and produced water specialist. Megain brings over five years’ global marketing and communications experience to the role, having worked for oilfield service companies in Aberdeen, Houston and Kuala Lumpur.

Megain adds: “I’m delighted to be joining the Aspectus team. I have first-hand experience of the impact Aspectus’ innovative campaigns create. The challenge for our clients now is maintaining their relevance in a changing market and protecting the value of their brands. We can help clients use the most effective digital and mainstream communications channels available to reach their audience and motivate them to engage commercially.”

Laura Iley, head of oil and gas at Aspectus, comments: “We’re thrilled to be taking our unique approach to a wider market. We’re committed to the future of the sector and immersed in its challenges, which is why we’ve recruited our team of sector specialists from within the industry. This experience, combined with our creative approach to communications is what enables us to deliver measureable business outcomes.”

Aspectus’ Aberdeen office is located at Leadside House, 62 Leadside Road, Aberdeen AB25 1TW.

About Aspectus

Aspectus, the engagement agency, is an international communications agency specialising in financial services, energy, oil and gas, technology and engineering.

Our work builds brands, increases sales, attracts investment and supports business growth.

We develop creative, integrated campaigns that engage target audiences and we guarantee business outcomes.

That means original ideas and high-impact visual and written content promoted through the most effective channels. We do this all in a way that builds clients’ online profile, integrates search and drives people to your website.

That’s how we create engagement.

Media contact

Rosie Williams
Aspectus
T (Aberdeen): 01224 355056
T (London): 020 7242 8867
T (USA): +1 (646) 792 2375
T (Asia): +65 6597 0954
E: pr@aspectusgroup.com
www.aspectusgroup.com

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Aspectus unveils new approach for driving engagement through communications

London, 16th June, 2015 – Aspectus, the global communications agency, has expanded the services it offers to clients across the energy, engineering, financial services and technology industries. The revamped offering tops a run of successes for Aspectus, taking in new headquarters, senior appointments and awards.

The model incorporates a mix of new, improved and existing services, and integrates them in a way that drives real engagement between clients and their markets. Services now include expanded content development capabilities such as animated videos, infographics, cartoons and other visual content as well as broader search engine marketing capabilities such as pay per click and social advertising.

“It’s a fresh way of creating engagement, but it’s also a case of evolution rather than revolution,” explains Alastair Turner, Global CEO. “We’ve been adding services and changing the way we do things for a few years now. The model is the result of us thinking long and hard about what it meant to integrate everything. We realised that, good as they are on their own, our services have to engage with each other in the right way to drive engagement between our clients and their target audiences.”

This comes at a time of incredible growth and recognition for Aspectus. A re-designed website has been launched to better reflect the services on offer, the UK headquarters has moved to the heart of Tech City in Old Street, London, and PR industry veteran Jed Hamilton has come on board as head of North American operations in New York.

Furthermore, Aspectus has recently been both shortlisted for the In2 SABRE, PR Moment and Financial Services Forum Awards, as well as winning 2015’s In2 SABRE award for persuasive content. Aspectus also climbed to 79 in PR Week’s 2015 top 150 UK agencies, jumping more than 40 places in two years and making Aspectus one of the UK’s fastest growing independent agencies.

Another recent hire has been Otilia Martin, recruited from Hill and Knowlton to head up Aspectus’ Visual Content offering. “What makes Aspectus stand out is its commitment to client business outcomes,” says Martin. “That’s why we are always looking to innovate and go for the most effective option rather than the easiest – whether it’s an article, an infographic or a video – whatever best reaches and influences the audience. It’s what makes us the Engagement Agency.”

– ENDS –

About Aspectus

Aspectus, the engagement agency, is an international communications agency specialising in financial services, energy, technology and engineering.

In our hands communications transforms the way businesses engage with their markets. Our award-winning approach, creativity and market knowledge builds brands, increases sales, attracts investment and supports business growth.

To find out more, visit: www.aspectusgroup.com

Media contact

Alastair Turner
Aspectus
T (UK): +44 (0) 20 7242 8867
T (USA): +1 (646) 792 2375
T (Asia): +65 6597 0954
E: pr@aspectusgroup.com
www.aspectusgroup.com

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Aspectus PR to manage PR for Sustainability Live

London, 27th February 2014Aspectus PR, the global communications agency, has been appointed by Faversham House to handle the media relations for Sustainability Live. As the UK’s ultimate event for energy efficiency, energy recovery, water and wastewater management, Sustainability Live comprises NEMEX, ENERGY RECOVERY and IWEX. It features a substantial exhibition hall and includes a free-to-attend Keynote and Seminar programme at Birmingham’s NEC from the 1st to 3rd of April 2014.

“Aspectus PR has an excellent reputation for delivering measurable results for its event marketing clients,” says David Copeland, marketing director, Faversham House. “I particularly like their issues-led approach to media relations and having worked with them in the past, selecting them to manage the PR for Sustainability Live was a natural choice.”

Aspectus PR’s B2B event marketing team manages PR campaigns for a broad spectrum of event clients, from international exhibitions and conferences such as POWER-GEN Europe, Renewable Energy World Europe and MACH, to local events such as the IET’s Prestige Lecture Series.

“We are delighted to add an event of Sustainability Live’s pedigree to our growing roster of event marketing clients and to continue the momentum we’ve gained in respect of client wins in this sector,” said Amy Redhead, head of client services for Aspectus PR. “I am sure that our experience of working with clients across the energy sector will prove a real asset in helping us to secure the media coverage Sustainability Live needs to drive visitors to the exhibition.”

– ENDS –

About Aspectus PR

Aspectus PR is a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: www.aspectuspr.com 

About Faversham House Group

Faversham House is a thriving, progressive, independent media business that creates powerful connections. Its extensive portfolio of magazines, websites and events reach the largest number of UK and International environmental professionals of any UK publisher. Its brands include Sustainability Live, NEMEX, IWEX, ENERGY RECOVERY, Resource Ireland, edie.net, Desalination & Water Reuse, LAWR, Sustainable Business, Utility Week, WET News and WWT. For more information visit: www.favershamhouse.com

Media contact

Alastair Turner Aspectus PR
T (UK): +44 (0) 20 7242 8867
T (USA): +1 (646) 202 9843
T (Asia): +65 6597 0954
E: pr@aspectuspr.com
www.aspectuspr.com

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