Global B2B tech PR retainer to raise brand awareness for Flexxon’s new cybersecurity brand, X-PHY. The aim was to get coverage across the UK, US, Germany and France. As an experienced cybersecurity PR firm, we hit the ground running and secured over 50 pieces of coverage in just 6-months from newsjacking, interviews and thought leadership.
Our always-on proactive press office delivered consistent media wins in key trade and regional titles.
We developed a cybersecurity PR plan, created multiple storylines and subsequent thought leadership articles, all with creative angles like what a bank robbery can teach us about cybersecurity. This, combined with interviews and newsjacking stories such as the Spring Statement and REvil, the hacking gang, has built a profile for X-PHY, a Flexxon brand and its spokespeople.
Our cybersecurity PR plan and strong media relations resulted in 55 pieces of quality coverage across the UK, US, France and Germany in the first seven-months working together. Key trade and regional hits include Information Age, TechRadar Pro, ComputerWeekly.de, ZDNet, DataCenter Magazine and ThreatPost.
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