Global cybersecurity PR programme to raise brand awareness for X-PHY.

The brief

Global B2B tech PR retainer to raise brand awareness for Flexxon’s new cybersecurity brand, X-PHY. The aim was to get coverage across the UK, US, Germany and France. As an experienced cybersecurity PR firm, we hit the ground running and secured over 50 pieces of coverage in just 6-months from newsjacking, interviews and thought leadership.

Pieces of global coverage
Total audience
Regions targeted (UK, US, France and Germany)

The results

Our cybersecurity PR plan and strong media relations resulted in 55 pieces of quality coverage across the UK, US, France and Germany in the first seven-months working together. Key trade and regional hits include Information Age, TechRadar Pro,, ZDNet, DataCenter Magazine and ThreatPost.

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