TBB is InnoEnergy’s flagship networking event, bringing over 150 cleantech businesses under one roof to develop new solutions alongside a range of governmental and regulatory stakeholders. Our job was to make sure it got the media attention it deserved.
First, we got the story straight with comprehensive messaging. Next, we developed and pitched a press release, by-lined article and compelling blog series to get people interested in the event’s role in catalysing the clean energy transition. Finally, we drew on our network of international contacts to arrange interviews with priority media.
InnoEnergy was delighted with the international coverage we achieved. With a limited budget, we achieved 23 top-tier trade coverage hits in pan-European, French, Spanish, Portuguese, Polish and Hungarian media as well as an important article published in arguably Sweden’s most prestigious national newspaper, Ny Teknik. Mission accomplished.
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