When Swiss financial infrastructure firm SIX Group approached Aspectus, the brief was clear: create engaging website content that matches their brand and international audience profile, in English and Swiss-German, all while ranking highly on Google.
When it comes to copywriting, we know how to engage audiences by optimising keywords and making the complex simple. But we also know that great web content isn’t just about great writing. From the outset, it was clear that we would need to adopt an ironclad approach to project, stakeholder relationship and third-party management.
This approach allowed us to deliver the highest quality copy across two languages, three business lines, 130 web pages and countless stakeholders on time and on budget.
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