Demonstrating innovation and technical expertise.

The brief

Sherborne Sensors wanted to increase awareness of its product range with in order to boost its international sales effort and drive increased traffic to its website.

7k
receive monthly newsletter
58%
increase in social media following
24
thought leadership pieces developed driving 100 pieces of coverage

The approach

To position Sherborne Sensors as a leader in its field, Aspectus developed a number of story line packages that addressed key issues within the sensors market. This was supported by building solid contacts with key media influencers and a strong news pipeline as well as a social media strategy.

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The result

In the first six months Aspectus generated over 70 pieces of coverage, expanded the company's social media following. Analytics demonstrate that when the company has more content, its web traffic and community engagement are significantly boosted. The international sales efforts has been boosted by the establishment of a newsletter.

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