Media campaign, across Europe's energy press, to promote event awareness and attendance.

The brief

2015 marked the fifth consecutive year that Aspectus worked with this event. Aspectus created interesting topical content, ran a creative social media campaign and proactively managed all media relations to help drive visitor registrations to the event.

views of the blog
pieces of tier 'A' coverage across 20 countries
articles and roundtables created from 3 briefings

The result

Aspectus produced a selection of long form pieces of content, which secured coverage in key industry titles across Europe. We also managed a successful social media and blog campaign, resulting in record engagement and views.

Aspectus generated a constant and consistent flow of information about the event to attendees, delegates and exhibitors before, during and after the event. This freed me up to attend to the other activities that come with an international event like this.

Crispin Coulson, Marketing Team Lead

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