With a 25-year history in oil and gas, Petrotechnics came to us with an ambition to create a ‘big bang’ in the rail media. They wanted to carve out a share of voice in an exciting new sector while maintaining their global profile in oil and gas.
We developed an original storyline based on applying lessons learned from oil and gas to rail. We developed original written and visual content, proactively secured interview opportunities and developed creative social media campaigns targeting Europe, the Middle East and the US.
We achieved coverage including in Rail Technology Magazine, Railway Strategies and Future Rail and interviews including key oil and gas trades: Oil & Gas Middle East, Oilfield Technology and Rigzone. We ensured Petrotechnics took share of voice on the UK Budget, with commentary featured in Energy Voice, Oil Voice and Scottish Energy News.
Aspectus’ cross-vertical knowledge, proactive approach and ability to translate complex messages into original, quality content, is making a tangible difference to Petrotechnics’ business.
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