A content focused campaign to make Petrotechnics the face of digitalisation

The brief

After 3 years of working with us, Petrotechnics knew we were the perfect partner to bolster their brand further, making it the face of digitalisation in the hazardous industries. Positioning Petrotechnics as thought leaders in the space, a force to be reckoned with and generating leads at speed.

New business leads from one piece of content
Pieces of tier A coverage
Interview opportunities

The results

We exceeded our quality coverage target by 23 pieces. One of our release placements drove 46 business leads to Petrotechnics’ website and an article was published, not once, but six times by industry-leading publications. For the entire campaign, we secured 27 interview opportunities, including The Daily Telegraph, The Financial Times and Rigzone.

We’ve seen fantastic results from Aspectus’ creative communication approach. Their ideas and compelling content have driven business leads to our website and amplified our voice around the theme of digitalisation in the media.

Scott Lehmann, Vice President Product Management & Marketing

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