Media campaign to cement Petroplan's position as a leader in oil, gas and energy recruitment.

The brief

Global brand awareness campaign to elevate Petroplan’s image from a low-tech recruiter to a leading supplier of specialist recruitment services

100+
pieces of coverage
45
media interview and commentary opportunities
2
visual content campaigns

The approach

We created original storylines tied to industry-specific themes such as decommissioning, opportunities in the Middle East and transferable skills. We replayed those themes via press releases, commentary and thought leadership articles in the global trade media, supported by highly sharable visual content for LinkedIn and Twitter.

SEE RESULTS

The result

Petroplan's brand exposure increased significantly via coverage in top tier trades including Offshore Engineer, Oilfield Technology and Recruitment International. We also brokered a number of media interviews in response to breaking news situations, including the oil price, the UK Government Budget and key recruitment trends.

Aspectus ‘strategic campaigns raised Petroplan’s brand profile considerably and provided us with a platform to engage key stakeholders worldwide. We were consistently impressed with Aspectus’ industry knowledge and the quality of results they delivered.

Heather Nickson, Head of Marketing
Petroplan

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