A joint content campaign that reached senior business execs across the corporate treasury sector

The brief

In close collaboration with OpenLink, Aspectus developed a creative and compelling blog that engaged with the c-level business community and corporate treasurers.

61k
unique impressions on LinkedIn
104
LinkedIn interactions
20
new senior level LinkedIn followers

The approach

Using the release of Batman vs Superman as a compelling hook for a serious subject, Aspectus worked with OpenLink experts to draft an insights piece explaining why group treasurers need to work closer with chief risk officers. The piece aimed for maximum exposure among the group treasurer and c-level community across LinkedIn. It was also placed in a leading specialist corporate treasury publication.

SEE RESULTS

The result

One of OpenLink's highest ever engagement rates for a piece of content on LinkedIn. The blog was also placed in leading speciality industry publication Treasury Management International.

The success of this piece is continuing proof of how our strategic partnership with Aspectus goes from strength to strength. It’s great to work alongside an agency that suggests new and innovative ways to lead best practice marketing and communications

Michael Golding, Global Head of Public Relations
OpenLink

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