Fintech firm Neufund wanted to increase its brand awareness and become known as a challenger investment and fundraising platform – given the blockchain technology powering it, sharing its message in a simple and engaging was key to drive engagement.
We developed a proactive thought leadership campaign on key industry topics and supported with company news to ensure each announcement hit the headlines. Our PR campaign successfully put Neufund on the map – securing coverage in the likes of The Sunday Times, City AM, FT-backed Sifted, Yahoo Finance and FT Adviser.
Our PR efforts drove a 30% increase in website traffic to Neufund’s site, catapulted its engagement on social media by 15% and secured earned media coverage in The Sunday Times, FT Adviser, and Forbes – as well as cryptocurrency titles including Bitcoinist, The Tokenist and Cointelegraph.
Aspectus has redefined what it’s like to work with a PR agency. Their expertise, counsel and guidance delivered outstanding results and increased our brand awareness. Partnering with them was the best decision I made while at Neufund.
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