Strategic PR campaign which resulted in a 30% increase in website traffic.

The brief

Fintech firm Neufund wanted to increase its brand awareness and become known as a challenger investment and fundraising platform – given the blockchain technology powering it, sharing its message in a simple and engaging was key to drive engagement.

Increase in website traffic
pieces of coverage in the first six months working together
pieces of tier one coverage (e.g. Sunday Times, Forbes, City AM)

The results

Our PR efforts drove a 30% increase in website traffic to Neufund’s site, catapulted its engagement on social media by 15% and secured earned media coverage in The Sunday Times, FT Adviser, and Forbes – as well as cryptocurrency titles including Bitcoinist, The Tokenist and Cointelegraph.

Aspectus has redefined what it’s like to work with a PR agency. Their expertise, counsel and guidance delivered outstanding results and increased our brand awareness. Partnering with them was the best decision I made while at Neufund.

Ula Lachowicz, vice president of marketing

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