Media campaign to launch ND in North America and take their innovative product into a new market

The brief

ND Metering Solutions provides advanced sub-metering systems for facilities to monitor their energy use. With the North American sub-meter market far less advanced, it was the perfect time to launch Bradford-based ND across the Atlantic. Aspectus executed a strategic media campaign incorporating press and podcast interviews and written content

ever podcast interview for ND Metering Solutions
pieces of North American coverage
top trade interviews

The result

The successful campaign led to 13 pieces of coverage based on press release, article, news-jacking and case study pitching. ND even made its first podcast appearance! As the campaign went on, momentum grew culminating in the case study publication which inspired direct business enquiries. ND had arrived on the North American stage.

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