ND Metering Solutions provides advanced sub-metering systems for facilities to monitor their energy use. With the North American sub-meter market far less advanced, it was the perfect time to launch Bradford-based ND across the Atlantic. Aspectus executed a strategic media campaign incorporating press and podcast interviews and written content
ND needed a launch campaign that didn't break the bank. Aspectus responded with a plan of action that included: a press release announcing ND's North American launch, a byline article looking at the 'Apple-ization' of sub-meter design and a customer case study highlighting the versatility of their unique modular Multicube design.
The successful campaign led to 13 pieces of coverage based on press release, article, news-jacking and case study pitching. ND even made its first podcast appearance! As the campaign went on, momentum grew culminating in the case study publication which inspired direct business enquiries. ND had arrived on the North American stage.
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