Following the UK Government’s charge cap of 75 basis points on default pension schemes, we created sharp and engaging written and visual content arguing that the cap would force a dramatic change in technology infrastructure for pension funds – and one that Milestone Group is perfectly placed to support.
Using the Government's charge cap as a topical hook, we developed an opinion article and infographic aiming for maximum exposure across the specialist pension press. The written content was then adapted and repurposed for news and feature stories linked to the same topic.
Infographic developed for direct marketing, events and LinkedIn | Consecutive monthly coverage in leading specialist publication Pensions Age | Top story on Pensions Insight newsletter | Lead quote in the European Pensions feature on pensions governance | Double page coverage spread in Pensions World | Interview engagement leading to 6 new relationships with leading specialist Life and Pensions journalists
2015 has been a record year for getting our name out in the Life and Pensions space. Underpinning the success has been a combination of quality written copy and engaging visual content.
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