To improve Milestone Group’s digital presence, driving market awareness, targeted website traffic and bringing quality leads.
First, we carried out a full technical audit to pinpoint any technical issues that could be affecting performance. We then optimised the site around the most effective keywords to increase visibility in search results. For complete transparency on performance, we set up event tracking and developed monthly reports, combining data from Google Analytics, AdWords, social analytics and Act-On. We then delivered an integrated paid search and LinkedIn campaign to acquire more qualified leads.
In six months, Milestone Group saw an improvement in rankings for industry-relevant terms across the site – some of which they had never ranked for previously – along with featured snippets for six keywords. Our strong knowledge of the funds management space helped us develop ad copy that would resonate and increase the quality of traffic to the site, driving 130 leads as a direct result of the paid search and LinkedIn campaigns. Optimisation of the LinkedIn campaigns also reduced the CPA by 35%.
The Aspectus team have taken the time to understand our business and have been very responsive in guiding and advancing our digital and social media presence globally.
We’d love to hear about your business challenges and talk about how we can help solve them.
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