An integrated campaign to drive leads and elevate Milestone Group’s digital presence.

The brief

To improve Milestone Group’s digital presence, driving market awareness, targeted website traffic and bringing quality leads.

leads generated from campaigns
increase in total monthly traffic
increase in non-branded organic traffic

The result

In six months, Milestone Group saw an improvement in rankings for industry-relevant terms across the site – some of which they had never ranked for previously – along with featured snippets for six keywords. Our strong knowledge of the funds management space helped us develop ad copy that would resonate and increase the quality of traffic to the site, driving 130 leads as a direct result of the paid search and LinkedIn campaigns. Optimisation of the LinkedIn campaigns also reduced the CPA by 35%.

The Aspectus team have taken the time to understand our business and have been very responsive in guiding and advancing our digital and social media presence globally.

Mark Neary, Director of Product – Asset Allocation Solutions
Milestone Group

Want to know more?

Get in touch

We’d love to hear about your business challenges and talk about how we can help solve them.