After years of promoting its energy insights division, leading global strategic and management consultancy, McKinsey & Company, asked us to boost the profile of its wider Global Energy and Materials Practice – reinforcing its reputation as a top source of insight and expertise within the sectors.
McKinsey consultants are exceptionally busy so we generate top-tier coverage without wasting any time. Alongside day-to-day commentary and thought leadership, we run concerted campaigns around the most media-friendly research to keep the brand in the spotlight. These prioritise top-tier interviews that get McKinsey’s exceptional spokespeople the coverage their insights deserve.
Our efficient approach has ensured that, with minimal time input from its spokespeople, McKinsey’s unique insights are nevertheless ever-present in top-tier publications such as Reuters, Petroleum Economist, Hart Energy, Financial Post and the Bloomberg Terminal, as well as in the business-critical energy and agricultural trade press.
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