Five-star press office for a leading global brand.

The brief

After years of promoting its energy insights division, leading global strategic and management consultancy, McKinsey & Company, asked us to boost the profile of its wider Global Energy and Materials Practice – reinforcing its reputation as a top source of insight and expertise within the sectors.

42
pieces of coverage secured solely in top-tier target media within the first nine months
19
interviews and commentary opportunities secured with influential energy and agriculture trade journalists
18
coverage hits across agriculture media to promote McKinsey’s research into ways the sector can reduce its carbon footprint

The results

Our efficient approach has ensured that, with minimal time input from its spokespeople, McKinsey’s unique insights are nevertheless ever-present in top-tier publications such as Reuters, Petroleum Economist, Hart Energy, Financial Post and the Bloomberg Terminal, as well as in the business-critical energy and agricultural trade press.

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