Soft product launch for Lanner's LNG offering

The brief

Three-month project to get LNG players to understand, trust and buy into Lanner’s LNG logistics simulator as a solution to remove uncertainty for complex decisions.

2
qualified leads in three months
20
pieces of top tier trade coverage
150k
subscribers reached via Gastech newsletter

The approach

Our approach was simple: educate, elevate, evidence. But first we needed a clear message to take to market. One that would stick. So we came up with the five Cs to explain the benefits of simulation: certainty, clarity, choice, control, confidence.

SEE RESULTS

The result

We turned the five Cs into compelling issues-based content, which we placed in the likes of Gastech, LNG Industry and LNG World Shipping. Next, we elevated Lanner's position with a series of project announcements, replayed across their social channels. Finally, we evidenced Lanner's position and cemented their status with real-life case studies.

Aspectus’ global reach and specialist sector knowledge played a major role in strengthening our market position. In a short space of time, Aspectus succeeded in not just reaching our target audiences, but motivating them to engage commercially.

David Jones, CEO
Lanner

Want to know more?

Get in touch

We’d love to hear about your business challenges and talk about how we can help solve them.

CONTACT US
Sector
Related services