Lanner

Soft product launch for Lanner's LNG offering

The brief

Three-month project to get LNG players to understand, trust and buy into Lanner’s LNG logistics simulator as a solution to remove uncertainty for complex decisions.

qualified leads in three months

pieces of top tier trade coverage

150k

subscribers reached via Gastech newsletter

The approach

Our approach was simple: educate, elevate, evidence. But first we needed a clear message to take to market. One that would stick. So we came up with the five Cs to explain the benefits of simulation: certainty, clarity, choice, control, confidence.

SEE RESULTS

The result

We turned the five Cs into compelling issues-based content, which we placed in the likes of Gastech, LNG Industry and LNG World Shipping. Next, we elevated Lanner's position with a series of project announcements, replayed across their social channels. Finally, we evidenced Lanner's position and cemented their status with real-life case studies.

Aspectus’ global reach and specialist sector knowledge played a major role in strengthening our market position. In a short space of time, Aspectus succeeded in not just reaching our target audiences, but motivating them to engage commercially.

David Jones, CEO
Lanner