Generate publicity for Inzura’s platform – the latest new product in insurtech – focused on the insurance but also the broader business media. In a fast growing and increasingly competitive environment, begin the process of building a media profile for Inzura, so that one day it becomes a very recognised insurtech brand.
Our approach was based on good old fashioned media relations: we made the most of our exceptional contacts with key media, ran a very organised and proactive pre-pitching campaign and lined up interviews ahead of launch day so when it came to the go live, top-quality coverage landed exactly when and where we expected.
A mixture of coverage across the business and the insurance media. Highlights include City A.M., an interview with Post magazine and hits with Intelligent Insurer, Insurance Times and other insurance and fintech trades. A great result from a standing start.
The Aspectus team put in the effort to understand our business and technology and this has shown through in the success of our launch announcement. The drafting was spot on and the reach to the insurance and finance press was impressive.
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