Media campaign incorporating SEO to raise the profile of FXcompared and drive traffic to its website

The brief

Recently launched FXcompared wanted to get more people using its online exchange rate comparison tool and position itself as a neutral voice in a quick changing, competitive industry.

18
pieces of top tier coverage, including Forbes, The Telegraph and City AM
22
backlinks secured to FXcompared's website
5
meetings with Reuters in five months

The approach

We used ideas like 'Which James Bond got the best FX rates?' and 'I'm a Brit in Greece, get my money out of here!' to get top tier media interested in FX price comparisons. We also branded, positioned and launched FXcompared's International Money Transfer Index (The IMTI), the first index of FX bank costs for consumers and businesses. We focused on the most influential online publications (according to ratings from tools like MOS) and worked to secure backlinks to key FXcompared web pages to help drive traffic to the site.

SEE RESULTS

The result

70 pieces of coverage in a five month period, including five stories in Forbes, four features in The Telegraph and articles in The Daily Mail, The Mirror, City AM and Reuters. We also arranged interviews with SME press and tech titles. A third of the coverage contained backlinks to drive traffic to FXcompared's website.

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