Media campaign incorporating SEO to raise the profile of FXcompared and drive traffic to its website

The brief

Recently launched FXcompared wanted to get more people using its online exchange rate comparison tool and position itself as a neutral voice in a quick changing, competitive industry.

pieces of top tier coverage, including Forbes, The Telegraph and City AM
backlinks secured to FXcompared's website
meetings with Reuters in five months

The result

70 pieces of coverage in a five month period, including five stories in Forbes, four features in The Telegraph and articles in The Daily Mail, The Mirror, City AM and Reuters. We also arranged interviews with SME press and tech titles. A third of the coverage contained backlinks to drive traffic to FXcompared's website.

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