The brief
To help Fidessa grow in the post-trade space with a new offering for the buy-side. The campaign needed to create real buzz and lay the groundwork for direct engagements with clients and prospects.
Campaign on the need for a revolution in post-trade.
16
media interviews
58
pieces of coverage
300
downloads of the white paper
The approach
Created memorable content, including a white paper and opinion pieces, to spark debate on the need for a revolution in post-trade. Launched the product in parallel and followed up with ongoing commentary on market developments to sustain momentum.
The result
Coverage of the launch appeared across all major financial services titles, including: Banking Technology, The Trade, FOW, Waters, Traders Magazine and FTF News | Ongoing commentary generated coverage for more than six months | Downloadable white paper meant Fidessa could track market interest
We often get comments from people in the marketplace, praising our marketing and content. The publicity has generated numerous new business leads, and we are increasingly known in areas where we used to have little presence, such as post-trade.
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