A media campaign to raise the profile in a crowded marketplace.

The brief

Evoco wanted to position itself as an honest voice in a rapidly emerging renewables marketing. There was also a need to educate people about the benefits that mico-generation could bring.

300
Twitter followers in month one
5
pieces of national coverage
25
pieces of energy trade coverage

The approach

The Evoco10kW was one of a select number of wind turbines designs to be accredited under the UK's Microgeneration Certification Scheme. Aspectus built on Evoco's position as a pioneer with a series of by-lined articles, interviews, case studies and releases hitting the major publications.

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The result

We took Evoco from a PR standing start to top-tier coverage, getting national hits in The Times and top industry titles including Smallholder. We helped Evoco establish a presence in the energy trade media ahead of its US push, with coverage in Modern Utility Management and Renewable Energy Focus.

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