A campaign to position Essentia Analytics as industry leaders, providing behavioural analytics to portfolio managers

The brief

Generate a global campaign around CEO Clare Flynn-Levy’s expertise in behavioural economics, positioning her as a trailblazer for women in fintech to increase Essentia’s presence in the investment trade press and key top tier publications.

24
pieces of coverage secured across Europe and the United States
5
podcast interviews
7
profile pieces

The approach

We created a global media strategy based on CEO Clare Flynn-Levy’s industry accomplishments and Essentia’s original research. Combining both allowed us to tell the Essentia narrative to a wide range of publications through a variety of methods, including profile opportunities and podcasts in key trade and international publications.

SEE COVERAGE

The results

Using our strong relationships with the press and specialist knowledge of Essentia Analytics’ business we produced headline grabbing content and secured 24 pieces of global coverage. In addition, 5 podcast interviews with the likes of WatersTechnology and Analytics Today were also secured.

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