The brief
Sniff out a compelling story from Dock9's annual Insurance UX report and secure relevant, top-tier coverage.
Launching the Insurance UX (User Experience) report
12
pieces of coverage
5580
social shares – excluding Twitter!
6.2m
online readership
The approach
We advised Dock9 to collaborate with the winner of its report – AXA – to add weight to the release. After securing this partnership and producing written content, we energetically pitched the story to media, achieving quality coverage in Dock9’s key verticals.
The result
More than 12 pieces of coverage in standout publications such as Yahoo Finance, FTAdvisor, Insurance POST and eConsultancy. We exceeded our coverage targets by 193% from report results and other media opportunities.
Aspectus delivered fantastic results on launching our report. We were really impressed with the efforts the team went to into building the story out. They promised us they would make it the best success it could be – and they did just that.
Want to know more?
Get in touch
We’d love to hear about your business challenges and talk about how we can help solve them.
CONTACT US