Launching the Insurance UX (User Experience) report

The brief

Sniff out a compelling story from Dock9's annual Insurance UX report and secure relevant, top-tier coverage.

12
pieces of coverage
5580
social shares – excluding Twitter!
6.2m
online readership

The approach

We advised Dock9 to collaborate with the winner of its report – AXA – to add weight to the release. After securing this partnership and producing written content, we energetically pitched the story to media, achieving quality coverage in Dock9’s key verticals.

SEE RESULTS

The result

More than 12 pieces of coverage in standout publications such as Yahoo Finance, FTAdvisor, Insurance POST and eConsultancy. We exceeded our coverage targets by 193% from report results and other media opportunities.

Aspectus delivered fantastic results on launching our report. We were really impressed with the efforts the team went to into building the story out. They promised us they would make it the best success it could be – and they did just that.

Mark Lusted, Managing Director
Dock9

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