After development of a new next generation platform for client lifecycle management and KYC processing – Karbon – we were tasked with planning and launching an integrated media and digital campaign to maximise exposure for the platform and track prospective clients.
Draft a press release and blog post outlining the cost challenges of client lifecycle management facing banks. In conjunction, build and run a Paid LinkedIn campaign to drive the target audience towards the campaign blog post on Delta Capita’s website and prepare a pitching strategy to ensure exposure in at least one important FinTech publication.
On launch day, we secured four pieces of coverage and an interview with WatersTechnology, resulting in an in-depth article on the platform. On LinkedIn, one month following the launch, the content and digital campaign we created achieved 69,000 impressions, 423 clicks through to the website, and an average click-through rate of 0.61%, three times higher than average.
Karbon provides game changing technology for banks, and we needed to make a splash straight away to highlight this. Aspectus delivered with insightful content, a comprehensive plan for a digital and media campaign and execution to match. The launch couldn’t have gone much better.
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