Cordium

Ensuring Cordium led from the front on AIFMD.

The brief

AIFMD represented a major shake up of the alternative funds industry – and it was vital for Cordium that both current clients and also a wide range of prospects identified them as the go-to consultancy.

21m

WSJ readers exposed to Cordium's views on AIFMD

62+

pieces of coverage to date on AIFMD

pieces of coverage over a six-month period

The approach

We took advantage of a scheduled Cordium AIFMD seminar for fund managers to design a simple poll to gauge industry preparedness for the new regulation. We then used the most engaging results to gain maximum exposure in the key media for alternative fund managers.

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The result

The poll confirmed industry scepticism, and Aspectus turned this into prominent coverage across a range of relevant media: Two pieces in the Wall Street Journal | Coverage across top-tier alternatives industry publications including Private Equity News and HFM Week | Numerous by-lined articles reworked and adapted over time to ensure the messages stuck

Cordium recently underwent an independent review of its brand equity and positioning. The findings were very positive, especially the PR aspect where we were found to have the best profile and coverage of our competitors, only just behind the Big Four .

Louise Yates, Marketing and Communications Director
Cordium