The brief
AIFMD represented a major shake up of the alternative funds industry – and it was vital for Cordium that both current clients and also a wide range of prospects identified them as the go-to consultancy.
AIFMD represented a major shake up of the alternative funds industry – and it was vital for Cordium that both current clients and also a wide range of prospects identified them as the go-to consultancy.
We took advantage of a scheduled Cordium AIFMD seminar for fund managers to design a simple poll to gauge industry preparedness for the new regulation. We then used the most engaging results to gain maximum exposure in the key media for alternative fund managers.
The poll confirmed industry scepticism, and Aspectus turned this into prominent coverage across a range of relevant media: Two pieces in the Wall Street Journal | Coverage across top-tier alternatives industry publications including Private Equity News and HFM Week | Numerous by-lined articles reworked and adapted over time to ensure the messages stuck
Cordium recently underwent an independent review of its brand equity and positioning. The findings were very positive, especially the PR aspect where we were found to have the best profile and coverage of our competitors, only just behind the Big Four .
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