Development of data-driven annual report into Research & Development for marketing activity across Ayming’s offices.

The brief

Ayming is a true leader in the R&D world. Its communications need to do justice to that hard-earned position – continually reinforcing its reputation by leading industry conversations all around the world.

But when it comes to thought leadership, blogs and articles only go so far. It was time for something bigger and bolder.

Pieces of coverage
Prospect meetings generated
Downloads of the report across all offices

The result

The IIB illuminates how business are innovating and provides unparalleled insights that businesses can truly learn from and has become a go to resource, both for Ayming and the wider community.

Its contribution to the conversation around innovation clearly showcases Ayming’s extensive knowledge of R&D, building Ayming’s credibility and brand recognition among prospective clients as well as the media.

“The success of the IIB is thanks to the invaluable contribution of Aspectus. They have always produced fantastic content for us, but this is the icing on the cake. We’ve used the findings and messages from this project in a huge amount of marketing activity since.”

Nick Tribe, UK Head of Marketing

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