Utilise our industry knowledge to secure a range of coverage around the Archegos Capital saga for multiple clients

The brief

With news of Archegos Capital failing to reach its margin call, causing several large investment banks selling off their position in Viacom breaking, our objective was to identify the most newsworthy angles that our clients could comment on and pitch this into journalists in order to position them as key spokespeople knowledgeable of the impact of the scandal on the financial services industry.

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The results

We secured four pieces of coverage for various clients in high profile trade publications such as Financial News, Global Risk regulator and Global Investor. Three of these were in-depth articles and one was an insightful comment opportunity.

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