New York City

This position is an entry level role where individuals are assigned up to 4 accounts, will participate in creative brainstorming sessions, write solid first draft of pitches and have the potential to become client facing.

Key Responsibilities

  • Basic understanding of principles of PR
  • Basic understanding of clients’ business
  • Participation in brainstorming sessions when invited by the Account leads
  • Assist with monitoring client coverage
  • Pitch the media under the direction of the Account lead
  • Assist with preparation of press kits for distribution; this includes but not limited to pitch development, press releases, bylines and white papers)
  • Update media lists in concert with intern
  • Responsible for client activity and media reports
  • Conduct and compile research related to specific clients
  • Participation and understanding of key client information, including general business strategy, industry issues, products and services, key customers and competitors in the marketplace
  • Basic understanding of research and media list building tools (i.e., Cision and Gorkana)

Press and Media Relations

  • Proactively identify coverage opportunities for clients in relevant media
  • Take an avid interest in, and keep up-to-date with all relevant media – including key contacts, titles, audience and circulation – and keep abreast of current affairs to ensure client media pitches and storylines are topical and relevant in a wider context
  • Make time to read all relevant publications, both printed and online – including blogs and social media
  • Manage press lists and forward features tracking to ensure all relevant media and contacts are up to date, facilitate timely and accurate distribution of press releases and other client collateral, and ensure that no relevant media opportunities are
    missed
  • Work in concert with senior staff to nurture strong relationships with journalists and secure coverage for clients.

Administration

  • Contribute to Aspectus PR’s blog under the direct supervision of SAE / Account Manager
  • Keep personal Aspectus Twitter handle regularly updated
  • Actively participate in office events and snack and learns

Qualifications

  • Bachelors degree from a 4 year accredited University with a degree in Public Relations and/or Corporate Communications
  • At least one relevant PR Internship in financial communications and/or technology
  • Working knowledge of Microsoft Office Suite package and Cision

If interested, click the ‘apply for this position’ below, or get in touch via opportunities@aspectusgroup.com.