Written by Sofie Skouras

“Something momentous is happening right now. We’re in the middle of something powerful,” stated Helen Pankhurst, women’s rights activist and great grand-daughter of Emmeline Pankhurst, during Advertising Week Europe, talking to Lisa Smosarski, editor-in-chief at Stylist. And it’s something we can all agree on.

As my colleague Sophie Hodgson recently stated, the #MeToo and #TimesUp movement forced a change of narrative, not only in Hollywood but on a global scale. This arrived just before the recent centenary whereby some women in Britain were given the right to vote. And next month the gender pay reporting legislation rolls out, a key development in addressing equal pay in the UK.

Is the timing of this all a coincidence? Helen wasn’t sure.

But what she was certain about is how collectively and individually we can all do something to achieve the ultimate goal: “absolute genuine equality” as said, Michael Sheen.

This got me thinking. What role can the communications industry play? Arguably a big one. Helen suggested considering whether you – as a brand – are perpetuating inequality, or addressing it head on?

So, when planning your next campaign, story, article or blog consider this. Why not use your brand profile to also do some good? After all, the importance for brands to be saying and indeed, doing something meaningful has become more important than ever. Especially following remarks by Laurence D. Fink CEO at Blackrock – the largest world’s asset manager firm – who insists companies must now contribute to society, alongside turning a profit to get their backing.

For me, one of the best parts of my job is working with inspirational women in the tech space and playing a part in building their profile and getting their voices heard. This, in turn, might inspire other young women. However, we all could, and should, be doing more.

“It’s in your hands” were Helen’s final remarks. So, let’s do something about it. We can all make small differences that amount to a lot. It took the Suffragettes years to achieve their goal. What can we achieve in the next 10 years?

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