Written by Megain Buchan
Europe’s energy sector is gearing up for one of the most exciting events on the industry calendar. Held bi-annually, ONS will be taking over Stavanger, Norway, from the 29th of August to the 1st of September along with thousands of operators and suppliers in offshore energy.
ONS was first held in 1974 as a pure-play oil and gas event, but over the last 30 years it has evolved with the times, most recently expanding into renewable and nuclear energy. In 2014, more than 90,000 visitors from over 100 countries passed through its doors. And in 2016, there will be 27,000 square metres of exhibition space and two new designated areas for innovators and suppliers in clean energy.
This year’s theme is transition. The conference will discuss what changes and actions are needed to stabilise the sector to be ready for the upturn. In other words, it’s time to take hold of the situation instead of waiting for what the world will bring next.
And taking hold of your communications strategy is an integral part of the transition.
With some slating the long-awaited upturn for 2017, organisations are tentatively peeking beyond the attrition that has characterised the last 24 months. Understandably, many companies have been in survival mode but NOW is the time to reassess communications strategies to maintain a profile and connection with the market.
When the recovery comes – and come it will – those organisations that have worked hard to maintain a share of voice will be in the best position to take advantage of early opportunities and motivate audiences to engage commercially. Any organisation that thinks it can simply stop communications and then start it up again in the same way when the market recovers may find that communications catch-up is a difficult game to play.
But this isn’t just about keeping your head above the communications water. Audience attitudes and expectations have changed. Messaging is sharper and more sophisticated. Communications channels are changing too.
But we understand that – in today’s environment – investing in communications is difficult to justify. That’s why at Aspectus we’ve developed a unique commercial model that charges clients for results, not time. We also run performance-related campaigns. We believe we can make a measurable difference to our clients’ businesses; so much so that we’re willing to put our money where our mouth is.
Communications can generate long-term value if planned, executed and measured properly. Just like any part of your business – it’s important to have clear communications goals in place and then build a solid strategy to achieve them. Then success becomes easier to measure – it’s strategic, deliberate and dampens the cries of “what is the return on our investment?”.
We’ll be at ONS on the 30th and 31st of August and we’d love to meet you and talk about your communications challenges. For more information about our services or set to up a meeting, contact us here.