By Juliet Akiga

Just weeks after submitting my last paper at university, I realised that getting my foot in the door wasn’t as easy as people made it seem. Recently, I attended a CIPR event and became determined to break into energy PR. So I went straight to the PRCA website to look for internships and decided to contact every agency. Luckily, I didn’t have to go too far to find one with the right focus for me, and I had soon secured an internship at Aspectus.

My first day arrived and I received a warm welcome from the team. It was exciting to get stuck in straight away, but before I knew it, it was 5:30pm and I genuinely didn’t want to go home. I was doing the dream job that I’d studied for, and I didn’t want to stop. I’ve been at Aspectus for a week now and I’ve quickly picked up the ropes; I’m using new tools every day and I’m learning a lot just from being part of the energy team.

Aspectus has great relationships with many niche publications – and that has started to teach me about the quality of readership. In some cases, this is much more important than circulation figures. The office itself is a hive of activity, but there are times when everyone has their heads down too. It’s a good balance between quiet concentration and people bouncing ideas off their colleagues.

Over a week I have learnt that no two days are the same. Although I’d heard this before, I definitely believe it now! One day you’re having lunch with a journalist (which happened on my second day in the office) and the next, you’re securing coverage for a client or preparing a briefing book for media interviews, all of which is pretty great for an intern in her first week on the job.

I can’t wait to see what the future might hold!

Want to know more?

Get in touch

We’d love to hear about your business challenges and talk about how we can help solve them.